You have a strategic plan and you've developed your business plan. But something's nagging at you. The value of your work, your credibility, and the ease of talking about your organization doesn't come through in your marketing or communications. Your teams describe what you do in very different ways. You know something is missing but you're not sure how to fix it.
You need a clear, smart brand story that leads with your differentiation and makes people inside and outside of the organization think "I want to be a part of that."
You need an authentic brand story that gives your teams clarity.
High-performing teams have clarity. They know who they are as a group. They know their mission and they live shared values. Watching these teams, you can see this clarity come through in how they meet when they're together and how they engage the world around them.
In this webinar, we'll explore how to own your organization's brand story and live it intentionally through your meetings. You'll learn:
- The elements of an effective brand story and how it fuels your mission
- How teams use these stories to design their meetings
- A framework for getting to the heart of your organization's brand story and using it to design more meaningful meetings
This is a free educational webinar.
Talie Smith is a founding partner and the Creative Director of Smith + Connors, a branding and website design firm that partners with social impact businesses and organizations to reimagine the stories that fuel their mission. Talie's particular strength is in helping organizations behold their power.
J. Elise Keith is the founder and CEO of Lucid Meetings, the author of Where the Action Is: The Meetings That Make or Break Your Organization, and a regular contributor for Inc. and other publications. Lucid Meetings provides services, software, and resources that help thousands of organizations worldwide implement a system of successful meetings.